List: Marketing Mix Modeling | Curated by Dr. Robert Kübler | Medium

Dr. Robert Kübler

Jul 3, 2023

7 stories

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Marketing Mix Modeling

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How to Optimize Your Marketing Budget

It is Time to Reap The Fruits of Your Hard Marketing Mix Model Training!

Jul 3, 2023

How to Optimize Your Marketing Budget

Jul 3, 2023

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Dr. Robert Kübler

Convenient Bayesian Marketing Mix Modeling With PyMC Marketing

A new and shiny library from the PyMC team worth trying out

Apr 13, 2023

Convenient Bayesian Marketing Mix Modeling With PyMC Marketing

Apr 13, 2023

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Dr. Robert Kübler

Bayesian Hierarchical Marketing Mix Modeling in PyMC

Learn how to build MMMs for different countries the right way

Jul 25, 2022

Bayesian Hierarchical Marketing Mix Modeling in PyMC

Jul 25, 2022

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Dr. Robert Kübler

A Small Python Library For Marketing Mix Modeling: MaMiMo

Create marketing mix models the scikit-learn way

May 17, 2022

A Small Python Library For Marketing Mix Modeling: MaMiMo

May 17, 2022

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Dr. Robert Kübler

Bayesian Marketing Mix Modeling in Python via PyMC

Estimate the saturation, carryover, and other parameters all at once, including their uncertainty

Dec 30, 2021

Bayesian Marketing Mix Modeling in Python via PyMC

Dec 30, 2021

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Data Science Collective

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Dr. Robert Kübler

An Upgraded Marketing Mix Modeling in Python

Make my mediocre marketing mix model much more mighty

Sep 23, 2021

An Upgraded Marketing Mix Modeling in Python

Sep 23, 2021

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Dr. Robert Kübler

Introduction to Marketing Mix Modeling in Python

Which advertising spendings are really driving your sales?

Sep 22, 2021

Introduction to Marketing Mix Modeling in Python

Sep 22, 2021

Dr. Robert Kübler

Dr. Robert Kübler

Studied Mathematics, PhD in Cryptanalysis, working as a Data Scientist. Check out my new publication! https://allaboutalgorithms.com

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